Our objective was to communicate the higher-level benefits people experience with their Bright House services.
“First Dance” aired with 60-second broadcast buys and was part of the Bright House Networks “Connections” campaign. The spot spoke to both potential and existing customers. It followed the story of a young boy and his quest to win the heart of a girl, while organically weaving in Bright House services and products along the way. The spot took the viewer on an authentic, heartwarming ride – complete with twists, emotional arcs and subtle clues that helped you see the story in a new way with each subsequent viewing. Our goal was to tell a timeless story only updated with the modern means we use to connect today.
The ad was one of the most popular the company has ever done. With hundreds of comments online about it. Even fan mail.