In creating the Sunbites seaweed line design, the design team went for a minimalist approach, wanting to embody the idea of quality over quantity. The new pack designs reflect the light-hearted, sunny feeling of a summer day. A glowing radiant background sets the tone, and Sunbites appear as if they are floating on air, imparting a sense of lightness. The Sunbites are pictured layer by layer, as a bite-sized “sandwich,” with the better-for-you ingredients like nuts and seeds inside clearly showcased. The logo, finished in a golden tone, places the brand in the premium snacking space.