Assignment Rebrand a local range of craft suds all brewed using wood aging, playing up the brand’s local provenance with distinctive wit and charm – all on a beer budget.
Approach Starting with the tongue-in-cheek name “goodwood,” we created a playful brand that simultaneously stood for great taste and a high level of craft. The brand mark balances contemporary appeal with a comforting nod to a vintage neon beer sign.
Results Sales of the liquid since re-branding was introduced have more than tripled since rollout, with expansion on the slate including some of the nation’s biggest beer markets. The design has been recognized in numerous local and regional competitions including AIGA.