Our mandate was to create the Centre du Théâtre d’Aujourd’hui 2017/18 acquisition campaign.
Hero or antihero? During the 2017/18 season of the Centre du Théâtre d’Aujourd’hui, the authors raised interesting questions… Campaign imagery was based on actors in character, represented visually as cartoon-like icons. The portraits set on red or white backgrounds, coupled with bold lettering, reminded viewers of posters depicting major social movements.
We noted a significant increase in subscriptions with a 92% attendance rate at shows.