Create a promotional alcohol bottle as would be sent from a design studio to past and present clients. This bottle must be designed around the assigned holiday. (Cinco de Mayo, in this case; each student picked out of a hat).

Research lead to understanding the vibrant, celebratory nature of Hispanic culture to which the holiday belongs. A day celebrated in memory of an unlikely battle victory in Mexico’s history, the festivities culminate in a celebration of heritage. It is a day of pride.

Visual elements of Hispanic celebration bring festivity and life to this promotional piece. A crown of paper flowers mimics those worn by the dancing women in festival parades. The couple dancing on the front of the bottle label, forming a skull in the negative space (a cultural motif), is surrounded by stands of papel picado flags, which decorate the streets in Hispanic celebrations. A lively, watercolor floral pattern brings color and festivity to the inside of the tequila box. The bottle and its package promote the fictional design studio’s mission of “making brands sing.”