The goal of this project was to re-brand the Philadelphia Flower Show logo and branding system. The Philadelphia Flower Show is the nation’s largest and longest-running horticultural event and features stunning displays by the world’s premier floral and landscape designers. Therefore I wanted to showcase the show’s history and vibrancy of colors

I took a morphological approach of combining the liberty bell with a bell flower to create a unique but representative mark.

BloomBell was a success because I was able to create a logo that represented both Philadelphia’s history and landscaping design. The combination of both concepts successfully show what the Exposition is about. The name was also successful as it is easy to pronounce and catchy.