Develop new outdoor creative for GI Associates, raising awareness for the importance of getting a colonoscopy.
These boards were developed to run during March, Colon Cancer Awareness Month. Boards focused on raising awareness of getting a colonoscopy. Creative ran on outdoor boards in high-traffic areas along the freeway – so a “traffic” theme was included to take advantage of the environment in which they were running. Boards featured a common sense approach, along with humor and diversity to show colon cancer doesn’t care who you are, and can affect anyone.
Increased awareness for colonoscopies and increased patient appointments.