Cities are epicenters of culture and ideas, and the engines of economic and social capital. As the global population continues to shift to urban areas, that growth comes with great challenges. That’s why this year’s Gensler Design Forecast is focused on cities, diving deep into trends from the Gensler Research Institute about the role of design in creating the places where people live, work, and play in cities across the globe. Identifying more than 200 trends spanning our global practice, Design Forecast is a dynamic tool to help our clients make informed decisions, serving as a platform for thinking about what’s next.
Tapping into Gensler’s global expertise across 48 offices and 11 regions, we produced 200 trends that are shaping the future of design. Leaders across Gensler’s practice areas researched these global trends and how they will affect the future of their clients’ businesses and their local communities. Fueled by insights from the Gensler Research Institute, this year’s Forecast blends trends and data visualization with real-life project work and case study examples to unlock innovative solutions and strategies that will define the future of cities and help our clients achieve higher performance through future-focused design.define the future of cities and help our clients achieve higher performance through future-focused design.
Once again, the Design Forecast was issued in three languages—Mandarin, English, and Spanish. Each version has an online counterpart, designed to be accessible on any smart device. The total print run was 30,000 copies. The publication was promoted via Gensler’s website, social media channels, and an email blast to more than 45,000 clients. Its publication occasions events at the office level to review and discuss findings with clients. It is accompanied by a publicity campaign and additional digital content.