I was tasked with creating a print advertising campaign for Fender guitars that emphasized their legendary status and the uniqueness of their guitars. The goal of this campaign was to successfully illustrate both of these aspects in an easy-to-understand fashion.

Advertising Fender as a legendary guitar maker in a unique way was a unique challenge. The campaign needs to differentiate the product from other iconic guitar makers such as Gibson or Gretsch. I decided the best way to make sure these ads stood out was to use photography of Rock N' Roll legends such as Kurt Cobain or Bruce Springsteen using the guitars. This, followed by the simple tagline "We made it. He/She played it." and the product description gives the customer exactly what they need to know about Fender and their guitars: legendary careers were made on a guitar made by Fender and this is the guitar that those artists played. It allows the customer to follow in their footsteps on their way to becoming a legend themself.

The project was one of my professor's favorite. He described it as a "beauty." It started out as a much different idea, but collaborating with him and doing additional research and tweaking myself, we were able to create a campaign that had a strong tagline and a well-crafted, yet simple, visual execution. This campaign headlined my portfolio for the class and was displayed for other students to see.