The winemakers at Tamar Ridge are famously obsessed with Pinot Noir. This obsession is fuelled by their place in Tasmania’s Tamar Valley—allowing them to make some of the most elegant and exciting Pinot Noir on earth. The Tamar Ridge premium range showcases their most ambitious endeavours… from single block expressions to reserve wines to their most experimental efforts. The brief was to reflect the exceptional high quality and diversity of this range.
The iconic Tamar River is the lifeblood of the region and a potent symbol of the Tamar Valley itself. Here it acts as a powerful signifier, carving an elegant diagonal path through the centre of the labels, representing the bold experimentation that sits at the heart of their winemaking craft. The labels are then differentiated through a striking, minimalist palette that aims to highlight the elegantly detailed river and periodic table style elements that house the technical detail of these spectacular wines.
The new labels have helped position Tamar Ridge as the leading Pinot specialists and world class creators of stories and experiences around pinot. This bold new approach has deepened consumer’s relationship with the category through premiumising their purchases and encouraging exploration and discovery within Pinot Noir and other varietals.