The Women’s Foundation promotes equity and opportunity
 for women and girls, using philanthropy, research and
 policy solutions to make meaningful change. With new leadership came the desire for a much needed new brand. The direction was strong… "Help us spread the word by building an elevated, sophisticated brand that will gain national recognition and support."

Inspired by the recent research that women earn cents on a man’s dollar, we created the tagline “Will Work for Change” to get the controversial conversation started. Powerful portrait photography backed by factual graphics make the new brand impossible to ignore.

The new brand and look has since helped the Women's Foundation further its mission of actionable change through research, policy and philanthropy.