This project was to rebrand a company that existed and create a brand book and branding pieces that branched from it.

I worked on digital storytelling, publication design, social media highlights as well as understanding the target market of Cutwater for this project. The digital presence and publication design for a liquor and spirit company based out of San Diego, California creates a
digitalized brand story for the company. The voice and spirit of the brand is complemented by the ocean air and warm light photography and rustic undertones brought in by the Cutwater tasting room aesthetic.

Overall, this project was well received. It was awarded with a Bronze medal in the ICDE book competition in 2020. Along with this, I sent the final product to the current CEO of the company and his exact words were "Thanks for sending! I believe you captured the essence of our brand. It’s always fun to see how someone from the “outside” communicates what we are trying to accomplish. We have a lot of moving parts with all the products."