Chappelli Cycles design, manufacture and sell bicycles. Founder Pablo Chappell, a designer and son of a cycling engineer, was born to build bikes. The passion is evident. With a focus on beautiful simplicity, products are aimed at the modern rider who values great design.
The repositioning of Chappelli goes beyond that of a mere bicycle manufacturer. Hoyne have created a persona of Chappelli as curators of urban culture, and devotees of a new urban religion born from two wheels. The heart signifies passion for cycling and design, but the simplified angular form reflects a bicycles physicality and structure. The cross is emblematic of cycling as its own true religion. This is a bold simple design, which tips its hat to the past.
Pablo and the Chappelli team were elated with the design and the new logo now in use on the Chappelli bikes.