Images created for a campaign to launch the ARGO SHERP series UTV, (Utility Terrain Vehicles) for the North American market This machine goes anywhere and the images needed to reflect that, especially the fact that it goes through water as easily as it goes on land.
Approach
The key to getting these dramatic images was to find extreme terrain to showcase the true abilities of this amphibious vehicle. Breaking ice was of outmost importance to show that nothing will stop the Sherp.
