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Delta Plus is the first smart home elevator manufacturer in China targeted at villa home owners. We were tasked to create its brand identity and UI design for the touch screen panel in the elevator.
Upon crafting its brand strategy and positioning, we proceeded to create its brand identity to reflect their brand philosophy accordingly.
The brand colors are blue and grey to portray reliability and wisdom. A pointed top which resembles like an arrow resonates with the name 'Delta' which implies "difference or change" in mathematics. It also symbolizes growth and very often seen in elevators as "moving up". The 3 horizontal lines represent the philosophy of the company – stability, always striving to progress, constantly creating and innovating.