Getting a stain, when far away from the convenience of your home's washing machine, is a tragedy. With Tide To Go Mini, it doesn't have to be. Now, the power to eliminate stains is small enough to take with you.
Through the creative process here, I wanted to strand people in the middle of nowhere — a situation where getting a stain would not be ideal. Time is of the essence with stains, and these people are nowhere near their home washing machines. So, I strapped it to their back. That's essentially what having a Tide stick is, no? So, I decided to literally visualize it.
By exaggerating the Tide stick to be a washing machine you can bring with you, those that see the ad can understand the power of the Tide stick. No matter where you are, you can eliminate your stains just like you were home with your fancy washer.