Use Dawn’s partnership with wildlife rescue efforts to help the brand stand out from other dish soap brands.
“The Big Picture” is a 9-part, online documentary series about Dawn’s 30-year commitment to help save wildlife affected by oil spills and other environmental stresses. In each episode, we meet scientists and volunteers who are making great strides in wildlife protection everyday. The success of their efforts is told through the stories of ducks, seals, pelicans and sea lions. And in every episode, we learn the little things we can do to help that will make the biggest difference. Watch the entire series on YouTube.com/dawndish.
Dawn is ranked the #1 dish liquid in North America in 2013 11.8 million YouTube views in 3 months 700,000+ Facebook fans