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Lascelles is a group of 55 luxury apartments by developer Techin, located in Melbourne’s prestigious eastern suburb of Toorak. The posters had to represent the timeless, exclusive and prestigious nature of the product, and instil confidence in our educated buyer audience.
The brochure showcased the premium nature of the product and highlighted the craftsmanship involved in the architecture, interiors and finishes. They amplify stories about open green spaces and the superior design that buyers could expect. The overall style was theatrical and moody, which served the dual purpose of giving the imagery a premium feel and making the product appear like a showpiece on display.
The aspirational campaign successfully appealed to the target market and ensured Lacelles position among the highest ranks of Melbourne’s new developments, as well as firmly establishing Techin in Australia’s luxury market.