Lightburn Spirits came to CF Napa to develop a premium whiskey from the ground up.
This new brand needed to capture the beauty, people, and independent spirit of West Virginia and the crafted care put into every bottle. The name “Rimfire” was developed as an ode to Eli “Rimfire” Hamrick, a mountaineer and one of West Virginia’s most iconic figures.
CF Napa developed a flask-style custom bottle with cartouches of the brand name on the sides and back. For the label, CF Napa commissioned an illustration of the adventurous Rimfire exploring the breathtaking West Virginia landscape. Intricate gold foil details light up the drawing, branding, and whiskey information against the bold blue label. A custom wooden T-top with an inset metal coin modeled after a West Virginia coal coin was crafted for the closure. The packaging design captures the spirit of adventure and invites the imbiber to live bold, free, and independent.