Promote the University of Iowa Health Care's new telemedicine service offering.
Approach
For the University of Iowa Health Care's UIeCare website, we developed a series of posters to be displayed in doctors offices and offsite clinic waiting rooms that would quickly convey the idea of remote, online diagnosis and treatment.
Results
The posters were part of a larger campaign (Print, Radio, Direct Mail, Web) designed to promote the launch of the UIeCare service offering. The site has received high traffic since launching in early summer 2015.
