Inspired by the hazy days of summer and a classic mojito cocktail, 7UP created a sub-brand “7UP Moji7o” grapefruit flavor that launched in China. The refreshing bubbles, mint, and blast of lemon juice with a touch of rum aroma creates a fantastic drink that feels like it’s infused with a summertime Caribbean breeze.
The design team aimed to craft an approachable and vibrant look inspired by grapefruit’s sunny habitat. The packaging features the bold green of 7UP combined with a contrasting punch of ruby red and peach tones as well as playful leaf fronds.
The design team created a complete visual identity from branding and packaging to POS that sets the tone for a new drink that transports consumers to an island state of mind.