Ver Brugge is a delicatessen on the border of Oakland and Berkeley that caters to the upscale. This project has refreshed their identity and reimagined all the aspects of the brand.
It is said that black and white is the color pallet that most appeals to an upscale audience. Ver Brugge uses black and white and pairs it with an old newspaper aesthetic to create a brand that both captures
the nostalgia of a deli while staying true to the target audience.
