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Graphic branding development for a Japanese cuisine restaurant "Matsu", aiming to enhance brand image and gain new customers. It is required that we depict the owners philosophy graphically as "Matsu" brand. She considers the good quality of Japanese cuisine is not just about the quality of dishes but the culinary culture based upon the characteristics of Japanese people.
The name of the restaurant "Matsu" means "pine" in Japanese, so we used a pine motif for the logo.Throughout their applications, we used the logo symbolically to give strong impression of the brand.This restaurant provides classical traditional Japanese dishes that evolved to match the taste of today's customers.We combined "old and new" in our design since providing such dishes are rare.Our graphic brings out their sophisticated taste and richness of ingredients of Japanese dishes, depicting the brand image.
Enhanced recognition resulting full of customers everyday.