The goal of this project was to create a mark for the Cleaning company. One characteristic was that the personnel did many tasks at once.
Approach
I took a morphological approach of combining an octopus an a map to resemble the multi-tasking abilities of the personnel working at Octoclean. The proposed mark also includes a change of name.
Results
This logo is successful because it is simple in shape, it communicates a message in a clean and whimsical way not seen in another company in the same industry. It is easy to reproduce and easy to remember, yet it communicates efficiently what they do.
