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BeLeaf began as one of the first companies granted a license to manufacture CBD for the treatment of intractable epilepsy. Once the farm bill passed and the growing and processing of hemp was legalized BeLeaf was in the perfect position to expand their reach to a new consumer base. BeLeaf worked with TOKY on branding and package design for this medical focused line.
Modifi is formulated to be in pharmacies, easily dosable, prescribed by doctors and used in the medical field. Due to this it is stripped of all THC but still has the benefits of the whole hemp plant.
TOKY named and positioned the product, designed the brand, and the packaging. With this product line targeting the pharmaceutical sector a cool blue color palette was chosen with a rounded typography used to help create a sense of calm.
The labels were printed by Blue Label Digital out of Ohio. Each label has a spot hit of clear foil to accent the cell/chemical compound shapes that call out to the more medical side of this brand. The boxes that hold the tincture bottles and dosing syringe are soft touch laminated.