Given free reign to research and create briefs behind products we are passionate about, I naturally gravitated towards my one true love in this world: coffee. Death Wish Coffee brands itself as the world’s strongest cup of coffee due to its special beans and roasting process, so for me it was a no brainer to create a campaign surrounding their product.

As a brand, Death Wish is unapologetically in your face, and doesn’t care who knows it. In fact, they hope you know it. Due to this, I created a campaign that embodies this strong yet simple persona. The images themselves are actually photos of paintings that I created using real Death Wish coffee on watercolor paper. Using a DSLR and natural lighting, I shot this series in my driveway and made adjustments in Photoshop to produce my final pieces.

In using real Death Wish Coffee I feel I was able to achieve a texture/feel that truly reflects the brand. The result is clean and crisp, while remaining tough and full of energy - factors that diversify Death Wish from their competitors in the beverage/coffee industry.