The premise of this project was to create a new identity for Love One Four Six. Love One Four Six is an international human rights non profit organization working to end child trafficking and exploitation through survivor care and prevention.
My approach to creating this logotype was by combing both child trafficking and awareness. The most common typeface, Helvetica, is used to represent the most common victims of human trafficking, children. The letter O is set apart to call to action and demonstrate the children separated from their families. Love One Four Six’s mission is to reunite these families and group them back together again. By doing so, a border was created around the logotype to create unity and have the logo become one.
The results were a simple, easy to reproduce, and read mark.