Create a campaign for Ray-Ban that uniquely conveys the "coolness" associated with their timeless sunglass styles, while also staying true to the brand's personality.
Approach
When consumers wear Ray-Ban sunglasses they seek not only a feeling of style, but a feeling of pride that the brand has always provided.
Results
I created brief, eloquent copy that reminds consumers they're only a pair of Ray-Bans away from the same confidence that the brand oozes with.
