We were asked to create the brand identity, packaging and launch material for Tea Amo, a new range of healing tea blends. Our challenge was to create standout for the new brand in an already saturated market.
Approach
We designed a unique brand identity that positioned Tea Amo as an appealing alternative to medicinal treatments. Using 'healing hands' for the logo and across the whole brand language reinforced the idea of care and quality. This was combined with a unique visual style that straddled medicine and premium tea.
Results
The work resulted in a packaging range and supporting material that established Tea Amo as a serious contender in the beverage market. Stocked only in premium resellers across Sydney the range of tea has been met with a hugely positive reaction with requests for the product to be made available in selective Sydney restaurants. It has also received interest from stockist in the USA, UK and Paris and recently featured in Entrepreneur magazine.
