Create a visual solution for a company of your choosing.

Main message: Ikea's flat-packed furniture is easily transportable.
Insight: Fitting furniture through doorways is an arduous task and causes much frustration. Ikea's flat-packed furniture solves this issue, since the boxes containing the disassembled furniture fit smoothly through doorways.
Big idea: A little fold makes all the difference.

The campaign was seemingly a success. I received a high mark from my professor, and congratulatory remarks from my peers.