The idea comes from my attitude toward flowers: watching the flowers bloom and fall, experiencing the cycle of life. Flowers cannot be a seasonal purchase for people. It appears every day, every season.
The style was decided from the first sentence of the book Mrs. Dalloway: “Mrs.Dalloway said she would buy the flowers herself.”
For me, this expresses an attitude toward life and self-esteem. Especially as a female, the flower is not a thing that needs others to send to me. I can buy flowers to please myself. It is a much more active way of living. And that brings me to a complete picture of my flower store branding style.
