The Glenlivet is made in Speyside, Scotland, an area famed for its rugged countryside, pure water and smooth, delightfully complex-tasting whiskies. With this history and setting in mind we were briefed to create packaging for a new whisky created in the honour of its pioneering founder George Smith. A hard-working and visionary character, Smith built and defended his distillery from smugglers who threatened to both take his life and his livelihood. Never backing down, his irrepressible spirit and determination ensured that The Glenlivet not only survived but prospered.