
- Award
- Silver
- Design Firm
- Turner Duckworth Design: London & San Francisco
- Client
- Chivas Brothers Ltd
- Designer
- Matt Lurcock, Miles Marshall, Gavin Hurrell
- Category
- Packaging
- Country
- United Kingdom
- Award
- Silver
- Design Firm
- Turner Duckworth Design: London & San Francisco
- Client
- Chivas Brothers Ltd
- Designer
- Matt Lurcock, Miles Marshall, Gavin Hurrell
- Category
- Packaging
- Country
- United Kingdom
- Title
- The Glenlivet Founder’s Reserve NPD
- Creative Director
- Clem Halpin
- Executive Creative Director
- David Turner, Bruce Duckworth
Assignment
The Glenlivet is made in Speyside, Scotland, an area famed for its rugged countryside, pure water and smooth, delightfully complex-tasting whiskies. With this history and setting in mind we were briefed to create packaging for a new whisky created in the honour of its pioneering founder George Smith. A hard-working and visionary character, Smith built and defended his distillery from smugglers who threatened to both take his life and his livelihood. Never backing down, his irrepressible spirit and determination ensured that The Glenlivet not only survived but prospered.
Approach
Proud of The Glenlivets past but forward-looking to its future, the packaging design for Founder’s Reserve uses a fresh blue to maximize shelf impact and draw consumer attention. Focusing on the man behind the malt we combined a dramatic crop of Smith’s signature for authenticity with this bold use of blue to invite reappraisal for the archetypal Speyside malt.
Results
Since the launch in Spring 2015 Founder’s Reserve has been received positively by industry professionals and consumers alike for both the quality and taste of the whisky and the head-turning packaging that it comes in.
Contact Information
- Company Name
- Turner Duckworth
- Phone
- 415-675-7777
- Justine@turnerduckworth.com
- Website
- www.turnerduckworth.com
- Address
- 831 Montgomery Street
San Francisco, CA
94133 US