Agora Floreasca is a new real estate project developed in Floreasca neighbourhood, in the heart of Bucharest – an urban destination project, an intimate, gourmet-driven “indie mall” in a relative small sized location, offering a mix of authentic and unique services and entertainment. The name Agora speaks about city gathering, and the assignment was to design a visual identity to honour both the name and the location.
The brand's logo design is inspired by its geographical positioning within the heart of the city, in a well known neighbourhood embellished by green areas. The initial letter of the brand’s name (A) was superposed over the actual street map of the area, embracing the central location of the venue – hence making it a point of reference in community’s own emotional geography. The memorable logo enjoys a central figure in the branding applications — from stationery to larger than life fascia to OOH communication — complemented by powerful typography and understated signage inspired by the typeface
The project under the new identity proved to be a a success even pre-opening, with all available spaces rented out in record time, and it's become a vibrant urban gathering venue attracting upscale, educated, quality time lovers.