The goal of this project was to create a cohesive branding and advertising campaign for Inneight Outerwear.
The logo was created by combing the image of a boot print, and the number 8. To further expand the brand, I researched competitors in the same business field and combined that knowledge with the elements of the logo to create the Inneight Outerwear brand.
The expansion from a logo to a brand was successful by maintaining a cohesive concept that expresses the brand’s identity.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US