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Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant-Garde. The design team was inspired by some of the most distinctive art movements—Suprematism, Abstractionism and Cubo-Futurism—to reimagine Lipton packaging. The resulting unique and category-breaking designs were then paired with each of Lipton’s peach, lemon and green tea flavors.
Created to stand out on shelf, Lipton Art Special Edition and helps to reclaim Lipton’s voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category-disrupting, but the ultra-portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia.
Whether these special edition cans are purchased on impulse, or are gathered for their shelf-worthy appeal as a collector’s item, it makes the consumer take notice of Lipton in a new and memorable way.