The goal was to create a new, unique brand identity and voice for Santa Fe Optical located in Austin, Texas.
Approach
We started by evaluating the pre-existing brand voice and locked on to the unique one-on-one care Santa Fe Optical offered its clients. Keeping the small store size in mind, we made assets to enhance their interactions with their clients. Each one projected the apothecary vibe of the brand while maintaining a refined, professional feel.
Results
Our project is successful because it gives the brand new presence and keeps its original strengths in a manner that benefits the small stores and enhances the experience of the clients.
![Lucy in the Sky with Diamonds [Typography Poster]](/media/uploads/cache/2c/42/2c42a947459a3ba34ca3dca3153a8d4b.jpg)