Assignment (the project and its goals)
Special Olympics Nebraska approached us with the task of coming up with a theme and design for the 2013-14 Polar Plunge collateral promoting the event. The goal was to attract participants to plunge into the frigid waters as proceeds went to support the Special Olympics.

Approach (your creative process)
This is one in a series of annual posters that have consistently utilized unique visual concepts to highlight the bone-chilling fundraiser.

Results (and the client’s reaction)
The Special Olympics Nebraska committee was very pleased with the poster. And even more excited by the extra revenue generated by additional branded giveaway items such as collectable towels, hoodies, and shirts.