The NEXT 2016 Thesis Exhibition Branding theme was collaborative collage. The word mark is a metaphor for restructuring and transition. Letterforms snap together to form the new Corcoran School. The NEXT 2016 Thesis Exhibition Branding is a comprehensive branding project which include strategy, messaging, word mark, social media, banners, signage, murals, microsite, app, print materials, advertisements, merchandise, and a seating system which is also used as free standing sculptures. http://next.corcoran.gwu.edu
