Zurvita needed to refresh the packaging for the Zeal line of products to better align with the natural energy benefits that the products provide.
We wanted to differentiate Zeal from sugary fruit drinks and energy drinks. We used a combination of open white space and color splashes to suggest wellness and vitality.
The audience at the national conference showed a very positive reaction when the rebranding was announced. Since the recent launch, Zeal experienced a significant increase in interaction on their social media.