Design branding, packaging, and promotional materials for El Gordo Imperial Stout — a limited edition release
El Gordo Imperial Stout is Good People’s strongest offering yet. Available on tap since 2010, Good People thought the time right to do a limited run of “bomber” bottles for fans. Starting with the Luchador character namesake, inspiration was drawn from Lucha Libre handbills and Mexican street graphics.
Printed using letterpress, the utilization of a limited palette helped deliver maximum, impactful visibility within a tight budget. The striking, tactile labels, and promotion materials ensured that the run sold out within hours of its release.