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Promote a party for London-based creatives who did not get the chance to go to the glamorous Cannes Lions International festival of creativity. Hosted by Indigo Mile a recruitment company for the creative sector.
If the Cannes Lions is all about the sun, yachts, champagne and awards then ‘No Cannes Do’ is a barge on the Thames with lager served in a can, dry roasted peanuts and the night bus home.
A couple of posters that at first glance appear as glamorous and glitzy as the Cannes festival but on closer inspection reveal a grim truth. This is not Cannes, this is the murky, grim Thames of London. The ‘No Cannes Do’ name refers to the party being somewhat less prestigious and the unfortunate truth that its goers couldn’t get to the French Riviera.
The evening was a huge success. After the hangover, Indigo Mile remembered that they had made a significant number of new creative contacts throughout the night. They are currently planning this year’s event.