I started by finding a story to drive my hand lettering. I decided to base my design off of an origin story of the Margarita. Marjorie King, a Ziegfeld dancer, was allergic to all forms of liquor except for tequila. Because she didn't like to drink it straight, Danny Herrera (a bartender) experimented until he found the perfect combination and named it the "Margarita." After I found my story, I studied examples of Victorian typography.