Stock photography: iStock, Shutterstock, Visit Pittsburgh and WQED
To produce a video to launch a new skyscraper in Pittsburgh’s Golden Triangle. The three-fold objective was to: 1. To create a high-impact visual experience exploring the architecture and design theory that we branded as Urban Genius. 2. To enlighten viewers about the innovative and dynamic growth of Pittsburgh. 3. To have prospective companies (that will be relocating either their headquarters or an East Coast office) use the video to socialize the experience and concept to their management team and employees.
First we worked closely with the architects and designers to develop a realistic fly-through of the project. We then developed a creative storyline that takes the viewer through a day in the life of the city.
The video opens with the city awakening from a dream that promises the future to the unique footage that captured the sun slipping behind the skyline while Pittsburgh’s nightlife ignited with endless possibilities.
The key was to show Pittsburgh, a city known as an industrial powerhouse and its emergence to a global beacon for the information age. This stunning montage provides information, compelling facts and a magnificent story of 350 Fifth Avenue.
Our client, Oxford Development Company, has received rave reviews on this amazing compendium. It is being used in all of their marketing, as well as one-on-one presentations to local VIPs, our distinguished Mayor and prospective clients.
Never before have they had such an impressive and compelling video presentation to tell their development story.