The assignment was to find a local business and design a logo for them. My local business was a taproom that was known for having a large selection of beer and for selling homebrew equipment to the community.

The approach was to create a fun and modern logo that would better represent the fun you have when at their taproom. They already had a pretty interesting name and it worked perfectly with the fun and modern feel we were aiming for. During exploration, I made a character that represents their namesake and a small flask that can again represent Dr. Jekyll but also the homebrew aspect as well.

This approach left me with a fun and goofy little character that really represents the business well. The taproom now has a logo that really solidifies the brand and brings the visual identity together.