Building on the “It’s Alive” campaign materials supporting the cordless power tool product line, the objective of this work was to bring personality to the CT9010 and support Franchisees with compelling product information in a mobile retail environment.
Approach
We chose to illustrate the power associated with this tool by borrowing from Frankenstein. We transformed the lead product designer on the project into a mad scientist and digitally created his laboratory to add visual interest and quickly communicate the power inherent in this tool.
Results
The fun, visual concept was used in all campaign launch materials: poster, on-van merchandising, social media and monthly sales collateral shared with every technician customer during the launch.
