Post-it. There are so many ways to use a simple product, some of which you probably have never thought about. Primarily, Post-it Notes help us communicate with others and with ourselves. I wanted to come up with a concept different from anything that's already been done, something unexpected.

There was plenty of research to do on the little magical square. From simple reminders to positive messages and intricate art, Post-it Notes really had endless possibilities. I kept bouncing between ideas from how they're used day to day as lunch notes from moms to how professional artists use them. I found a way to convince these two concept into one unique execution. How could a regular person use this product to create simple art which helps them express their message?

I got extremely positive feedback on my campaign. My professor and classmates were very impressed with the simple, yet effective concept i developed. There are endless possibilities and concepts that can be added to this campaign. However, overall the best feedback I received was definitely on the love concept.