Create key art for Gigi, a musical revival of a classic not seen on the Broadway stage for 40 years. Set in the magical world of La Belle Epoque Paris, where fashion, glamour and passion prevail, Lerner and Loewe’s celebrated musical is a romantic comedy about one young woman's journey to find her true self... and her true love. Because of the age of the musical, we were tasked with creating artwork that felt fashionable and fresh, and that could be marketed to grandmothers and granddaughters alike.
With the help of acclaimed fashion illustrator Bil Donovan, we created a mark for the show that feels straight off the Paris runways. The simple color palette of pink, black and white are evocative of a slightly rock’n’roll, yet classic aesthetic.
The show received acclaim in its out of town run and is set to transfer to the Broadway stage in the spring of 2015. Bil's illustration received very positive press, and the star, Vanessa Hudgens, was shot in a gown to match the artwork that has become synonomous with the show.
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