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To create a save-the-date and invitation for Ronald McDonald House of Greater Rochester's Red tie Gala. To entice invitees to attend the event and make charitable donations to Ronald McDonald House.
The essential unit of humanity is the family. And keeping families close when it matters most is what RMHC is all about. This event celebrated family, including the families who’ve stayed at the house and all the special people—the staff, volunteers and donors—who make up the “RMHC family.”
The save-the-date and invite incorporated the theme of "Strength of Family" into the design with a somewhat minimal and understated color scheme and a splash of red as a nod to the organization's Red Tie.
More than 700 guests enjoyed the evening, which was filled with music, dancing, cocktails and dinner at the Rochester Riverside Convention Center. The event raised more than $230,000 for the Greater Rochester Ronald McDonald House chapter, benefiting families and loved ones of those in need of special care.