This was part of my portfolio for my Portfolio 1 Advertising class with Professor O'Neill. This is part of a digital campaign I created.
Approach
I originally thought of this as a pop up ad on phone screens, but this could also be incorporated as a print advertisement, since the message is relevant wherever you are looking.
Results
Today, everyone is attached to mobile devices, but human interaction is inevitable, so I thought this would be a great way for Listerine to make a statement.
