Moonshine Flavors

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Award: Honorable Mention

Agency: Device: Creative Collaborative

Client: Piedmont Distillers (Junior Johnson's Midnight Moonshine)

Art Director: Doug Pedersen

Category: Print; Beverage

Country: United States of America

Award: Honorable Mention

Agency: Device: Creative Collaborative

Client: Piedmont Distillers (Junior Johnson's Midnight Moonshine)

Art Director: Doug Pedersen

Category: Print; Beverage

Country: United States of America

Title: Moonshine Flavors

Main Contributor: Colin Corcoran

Copywriter: Colin Corcoran

Assignment

The assignment was to promote the client's different flavored varieties of legal recipe moonshine in men's magazines such as Playboy, Sports Illustrated, Maxim, Men's Journal and Rolling Stone.

Approach

The creative solution was easily found after learning about the founder's history of illegally making and running moonshine during moonlight while racing in NASCAR events during the day.

Results

After launching the campaign, the work directly helped JJ's Midnight Moon Moonshine grow from a North Carolina-based regional brand to being distributed in all 50 states.