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The assignment was to promote the client's different flavored varieties of legal recipe moonshine in men's magazines such as Playboy, Sports Illustrated, Maxim, Men's Journal and Rolling Stone.
The creative solution was easily found after learning about the founder's history of illegally making and running moonshine during moonlight while racing in NASCAR events during the day.
After launching the campaign, the work directly helped JJ's Midnight Moon Moonshine grow from a North Carolina-based regional brand to being distributed in all 50 states.